I launched the KENDALL + KYLIE contemporary label and was in charge of building out all departments including: design, social media, PR, marketing and production. I oversaw all categories including: RTW, handbags, shoes, eyewear, swim, lingerie and outerwear. I worked closely with both Kendall and Kylie to ensure the products we were creating were true to their aesthetic and overall vibe for their namesake brand. I strategized and launched limited edition capsule ‘drop’ collections which created demand and a new way to market to the millennial DTC customer.