I launched ética denim and created a brand story around how denim could be manufactured in a more ethical and eco-friendly way. My role was to put together and manage all team and departments. I lead the design team in creating a more fashion forward and modern look that could easily be styled for everyday or a night out on the town. The company was dedicated to improving each step in the development, design and production process to ensure that each style was created using the least amount of water, chemicals and energy as possible.