Profile

An industry leader that provides Creative Direction in the market.   Proven to successfully create and execute a brand vision in a uniquely creative and extremely profitable way.  Industry experience spans from corporate denim-based companies to fast-paced contemporary celebrity brands.  Extremely strong and innovative in overall creative direction, design and branding areas. Hands-on involvement in all areas including brand concept, strategy, development, social media/marketing, PR, as well as licensee creative and management.

Experience

éTICA Denim March 2018-August 2019

CCO/COO

  • Launched a sustainable denim and sportswear brand

  • Built out design, creative, branding, marketing and social media teams

  • Lead design, marketing and PR team on launch strategy including campaign photo shoots, lookbooks, events and sales

  • Created overall brand aesthetic in all aspects of design, branding, website and social media platforms

  • Designed and developed our eco-friendly shipping and packaging supplies 

  • Created and managed design, marketing and social media department budgets 

  • Managed all teams, set up internal processes from development through to shipping 

  • R&D on eco-friendly textiles, wash processes and trims to ensure our product could be certified and verified that we were using the least impactful processes available in the market.

KENDALL + KYLIE

Creative Director         June 2015-Septmeber 2017

  • Introduced the Contemporary Division to KENDALL + KYLIE brand.

  • Managed and developed exclusive capsules for Topshop, Revolve and Neiman Marcus

  • Built cross-functional teams and processes to launch following departments: design, development, PR, social media, marketing, technical/production and accessories

  • Celebrity management via design, approval process meetings, creative direction and social media/marketing strategy

  • Creative direction on all branding, products, launch events, strategic launches, photos shoots, PR/Marketing and social media

  • Head of all design and branding – oversee all approval process with talent and upper management and manufacturing partners

  • Merchandising and preparation for all seasonal market and fashion weeks – manage all sales opening meetings and market build outs as well as all selling tools and preparation

  • Sales meetings with major accounts, distributors and licensees – management of all development, design and market strategy

  • Strategized new capsule ‘drops’ – creating an innovative new way to produce and deliver product to millennial market

PJK Patterson J. Kincaid – (Jaya Apparel Group) October 2009-August 2013

Creative Director

  • Founded and created a new Contemporary brand positioned to sell in high-end retail stores.  Clothing that showcased a trend forward look and a high-quality garment offered at an opening price point.  Managed a team of 25, creating and leading brand image, concept, design, merchandising and marketing. Worked closely with CEO and President of sales on all stages of design development to sales strategy, marketing and ecommerce.

  • Sales of $25M in 3 years with double-digit growth annually.

  • Developed brand image and design as well as social media and ecommerce strategies.

  • Created new processes and standards for design, development and production

  • Created and implemented all design and production calendars.

  • Concepted and created ecommerce site: managed all content, strategy and marketing.

  • Creative direction and styling on all aspects of branding and ecommerce.

Other lines created and managed at Jaya Apparel:

  • Textile Jeans by Elizabeth & James

  • Stylemint

  • Olsenboye

  • JC Penney lines: Oxford & Regent and Twelfth of Eleven

Joie (Dutch, LLC.)

Director of Design and Merchandising 2008-2009

  • Launched the merchandising department and played an instrumental role in re-launching and re-branding of the Joie brand.

  • Concepted and launched Petit Joie, Current Elliot, and Fleur de Vie (exclusively sold to Nordstrom).

  • Managed design team and worked closely with owner and President of sales to ensure we continued to grow and evolve volume-driving categories.

  • Implemented new design, development and production calendars and processes.

Lucky Brand Jeans

Retail Merchandise Manager 2002-2008

  • Managed a $200M business that showed double-digit growth each year.

  • Created and managed design sku plans, product shipments and retail assortments.

  • Worked closely with founders and creative director to grow and maximize growth in the denim, women’s and accessory categories based on seasonal sales analysis.

  • Set store visual presentation strategy and executed brand message on planned growth categories to ensure increased sales.

  • Worked closely with creative director to develop and strategize accessories launch of belts, bags, scarves, shoes and swimwear.

Education

FASHION INSTITUTE OF DESIGN & MERCHANDISING

Bachelor’s degree in Apparel Merchandise Management 2004

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PJK Patterson J. Kincaid